Navigating data challenges with Media Data Cloud

The media industry is undergoing unprecedented change, and increased regulatory scrutiny around data security and consumer privacy. Data privacy has always been important, but the rise of data modernization and democratization has made it paramount.

Businesses with a strong data foundation are adapting quickly, launching new digital capabilities to drive business growth through improved consumer experiences.

Key Discussion Points

  • Major concerns on the usage of consumer data
  • Leverage a private data-driven process to optimize retention while reducing acquisition costs
  • Challenges with multi-touch attribution, predictive modeling, audience resolution, and privacy
  • Data privacy, rise of data modernization and democratization

Who Should attend

  • CXO, CTO, CDOs, CIOs
  • CISOs, Head Security, VP-Security
  • AVP-Engineering, Head
  • Engineering & Data Scientist
  • IT Decision makers
  • IT Heads & IT Influencers

Industry Verticals

  • Media & Entertainment
  • Telecom/Broadband Service Providers and AdTech Industr
Vimal Venkatram
Managing Director (India), Snowflake
Navneet Srivastava
Senior Sales Engineer (India), Snowflake
Soma Tah
Associate Editor, PCQuest